On the eve of International Women’s Day, the symbol of corporate America—Wall Street’s Charging Bull— was challenged with a bronze statue of a young girl, appropriately named “Fearless Girl.”

Fearless Girl was designed to represent the power of women today and tomorrow. Hands-on hips, chin high, she stands strong in a place the business community couldn’t ignore.

Over 1 billion Twitter impressions within the first 12 hours; 3.3 billion Twitter impressions in 5 weeks; 405 million Instagram impressions in 6 weeks.

Controversy followed after State Street was forced to pay $US5 million for allegedly underpaying women and minorities, though.